We First

How Brands and Consumers Use Social Media To Build a Better World
eAudio - unabridged
Audio (10.42 hours)
Product Number: Z100028062
Released: Aug 30, 2011
Business Term: Purchase
ISBN: #9781452623856
Narrator/s: John Lee
Publisher: Tantor Media, Inc
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Description

A social media expert with global experience with many of the world's biggest brands-including Nike, Toyota, and Motorola-Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Wal-Mart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestle, as well as a bold plan for how corporations need to rethink their strategies.

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Author(s): Simon Mainwaring
Original Publish Date: Aug 30, 2011

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eBook
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Author(s): Simon Mainwaring
Product Number EB00477664
Released: Jul 28, 2014
Business Term: 52 Circ / 730 Day
Publisher: St. Martin's Press
ISBN: #9780230120532

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