The Two-Second Advantage

How We Succeed by Anticipating the Future---Just Enough
eAudio - unabridged
Audio (6.65 hours)
Product Number: Z100088611
Released: Feb 02, 2015
Business Term: Purchase
ISBN: #9781452625065
Narrator/s: Dan John Miller
Publisher: Tantor Media, Inc
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Description

What made Wayne Gretzky the greatest hockey player of all time wasn't his speed on the ice or the uncanny accuracy of his shots, but rather his ability to predict where the puck was going to be an instant before it arrived. In other words, it was Gretzky's brain that made him exceptional. Over the past fifteen years, scientists have found that what distinguishes the greatest musicians, athletes, and performers from the rest of us isn't just their motor skills or athletic abilities-it is the ability to anticipate events before they happen. A great musician knows how notes will sound before they're played, a great CEO can predict how a business decision will turn out before it's made, a great chef knows what a recipe will taste like before it's prepared.In a powerful narrative that takes us from the research in the labs to the implementation of predictive technology inside companies, Vivek Ranadive and Kevin Maney reveal how our understanding of human mastery is being applied to the way computers "think." In the near future, the authors argue, the most advanced computer systems and the most successful businesses will anticipate the future much like Wayne Gretzky's brain does. As a result, companies will be able to use a new generation of technology to anticipate customer needs before customers even know what they want, and see production snafus before they occur, traffic jams before they materialize, and operational problems before they arise. Forward-thinking companies will be able to predict the future just a fraction ahead of everyone else with a little bit of the right information at the right time-what the authors call the two-second advantage-and it will transform the way businesses are run and offer companies an enormous competitive edge in the marketplace.In the bestselling tradition of Blink, Sway, and How We Decide, The Two-Second Advantage will change our understanding of what makes a company successful.

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Original Publish Date: Nov 28, 2011

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The Two-Second Advantage
Product Number: BX00039982
Product Number:DD18992
Product Number:Z100088611

This title is part of (or scheduled to be part of) the following subscriptions:

RBdigital Unlimited Access Audio Subscription
RBdigital Audio Curriculum for Higher Education - Platinum Collection
RBdigital Unlimited Canada Audio Subscription
RBdigital Corporate Business and Wellness Collection

All formats/editions

CD
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Narrator(s): Dan John Miller
Product Number DD18992
Released: Nov 28, 2011
Business Term: Purchase
Publisher: Tantor Media, Inc
ISBN: #9781452605067
eBook
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Product Number EB00152704
Released: Dec 27, 2013
Business Term: 2 Year
Publisher: Currency
ISBN: #9780307887672

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