American Icon

Alan Mulally and the Fight to Save Ford Motor Company
eAudio - unabridged
Audio (14.77 hours)
Product Number: Z100098928
Released: Jun 30, 2015
Business Term: Purchase
ISBN: #9781452628134
Narrator/s: Pete Larkin
Publisher: Tantor Media, Inc
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Description

At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dys-functional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way the Ford family-America's last great industrial dynasty-could hold on to their company.Mulally and his team pulled off one of the great-est comebacks in business history. As the rest of Detroit collapsed, Ford went from the brink of bankruptcy to being the most profitable automaker in the world.American Icon is the compelling, behind-the-scenes account of that epic turnaround. On the verge of collapse, Ford went outside the auto industry and recruited Mulally-the man who had already saved Boeing from the deathblow of 9/11-to lead a sweeping restructuring of a company that had been unable to overcome decades of mismanage-ment and denial. Mulally applied the principles he developed at Boeing to streamline Ford's inefficient operations, force its fractious executives to work together as a team, and spark a product renaissance in Dearborn. He also convinced the United Auto Workers to join his fight for the soul of American manufacturing.Bryce Hoffman reveals the untold story of the covert meetings with UAW leaders that led to a game-changing contract, Bill Ford's battle to hold the Ford family together when many were ready to cash in their stock and write off the company, and the secret alliance with Toyota and Honda that helped prop up the Amer-ican automotive supply base.In one of the great management narratives of our time, Hoffman puts the reader inside the boardroom as Mulally uses his celebrated Business Plan Review meet-ings to drive change and force Ford to deal with the painful realities of the American auto industry.Hoffman was granted unprecedented access to Ford's top executives and top-secret company documents. He spent countless hours with Alan Mulally, Bill Ford, the Ford family, former executives, labor leaders, and company directors. In the bestselling tradition of Too Big to Fail and The Big Short, American Icon is narrative nonfiction at its vivid and colorful best.

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Author(s): Bryce G. Hoffman
Original Publish Date: Jun 04, 2012

Bundle:

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American Icon
Product Number: BX00041984
Product Number:DD20273
Product Number:Z100098928

This title is part of (or scheduled to be part of) the following subscriptions:

RBdigital Unlimited Canada Audio Subscription
RBdigital Unlimited Access Audio Subscription
RBdigital Audio Curriculum for Higher Education - Platinum Collection

All formats/editions

CD
x-large
Author(s): Bryce G. Hoffman
Narrator(s): Pete Larkin
Product Number DD20273
Released: Jun 04, 2012
Business Term: Purchase
Publisher: Tantor Media, Inc
ISBN: #9781452608136
eBook
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Author(s): Bryce G. Hoffman
Product Number EB00152699
Released: Dec 27, 2013
Business Term: 2 Year
Publisher: Currency
ISBN: #9780307886071

Professional reviews

"Ford was on the edge of collapse in 2006 when Bill Ford brought Alan Mulally into the corporation as its new CEO. Mulally's mission was to turn the company around, rebuild confidence in the brand, stop the red ink, and restore Ford to its position as an American icon. Pete Larkin delivers this exciting business history with ease and grace. While listeners know that Ford survived not only the impending implosion but also the financial meltdown of 2008, Larkin still manages to imbue his narration with tension and suspense as he recounts how Mulally used his business savvy to restore the Blue Oval to financial health. Larkin's narration draws the listener into a corporate history full of details and brimming with hope for the future prosperity of Ford. M.B.K. (c) AudioFile 2012, Portland, Maine"

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