"Ed Hardy" is emblazoned on everything from t-shirts and hats to perfumes and energy drinks. From Los Angeles to Japan, his colorful cross-and-bones designs and ribbon-banners have become internationally ubiquitous. But long before the fashion world discovered his iconic designs, the man behind the eponymous brand spearheaded nothing less than a cultural revolution.
In Wear Your Dreams, Ed Hardy recounts his genesis as a tattoo artist and leader in the movement to recognize tattooing as a valid and rich art form, through to the ultimate transformation of his career into a multibillion dollar branding empire. From giving colored pencil tattoos to neighborhood kids at age ten to working with legendary artists like Sailor Jerry to learning at the feet of the masters in Japan, the book explains how this Godfather of Tattoos fomented the explosion of tattoo art and how his influence can be witnessed on everyone, from countless celebs to ink-adorned rockers to butterfly-branded, stroller-pushing moms. With over fifty different product categories, the Ed Hardy brand generates over $700 million in retail sales annually.
Ideal for ink devotees and Ed Hardy aficionados alike, Wear Your Dreams is a never-before-seen look at the tattoo artist who rocked the art world and has left a permanent mark on fashion history.
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"Inking pictures and words on people has become big business and art over the past 15 years, and the author is the current reigning champ of that medium. This is his story--curses and all. Johnny Heller has just the kind of subversive voice that this offbeat book deserves. It's raspy and not at all clear, and his pacing is slippery at best due to his speeding up and slowing down in tune with the book's action. However, he exudes enthusiasm, and we get his natural voice for the entire book; there are no character voices other than a small discernible change in tone when someone speaks. The best part is that he's engaging and sounds as if he's having a lot of fun. R.I.G. (c) AudioFile 2013, Portland, Maine"
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