We Are All Weird is a celebration of choice, of treating different people differently and of embracing the notion that everyone deserves the dignity and respect that comes from being heard. The book calls for end of mass and for the beginning of offering people more choices, more interests and giving them more authority to operate in ways that reflect their own unique values. For generations, marketers, industrialists and politicians have tried to force us into little boxes, complying with their idea of what we should buy, use or want. And in an industrial, mass-market driven world, this was efficient and it worked. But what we learned in this new era is that mass limits our choice because it succeeds on conformity. As Godin has identified, a new era of weirdness is upon us. People with more choices, more interests and the power to do something about it are stepping forward and insisting that the world work in a different way. By enabling choice we allow people to survive and thrive.
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by Seth Godin
by The Group of 33
by Kim Zoller, Kerry Preston
by J. Kelly Hoey
by Thomas H. Davenport, Jeanne Harris
by Friederike Fabritius, Hans W. Hagemann
by Michael Veltri
by Ray A. Rothrock
by Eugene Burger, John E. McLaughlin, David Morey
"Seth Godin's brief "manifesto" declares that the age of appealing to, selling to, and manipulating "the mass" of people is over. We're all "weird"--that is, different, particular. Godin's voice and manner reflect his awareness that he's speaking in a small, intimate space--very close to the listener, or right in his or her ear. He softens the edges of his voice, making it subdued and emotionally charged at the same time. He also hesitates occasionally, perhaps for effect, though at odd times and too often. But his performance is effective for this medium and this book, making his argument seem less a polemic and more a heartfelt sharing of opinion. He may or may not convince, but his material is interesting and his reading enjoyable. W.M. (c) AudioFile 2012, Portland, Maine"
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