Purple Cow

Transform Your Business by Being Remarkable
eAudio - unabridged
Audio (2.97 hours)
Product Number: Z01311
Released: Mar 28, 2011
Business Term: Purchase
ISBN: #9781456112875
Narrator/s: Seth Godin
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Seth Godin is a best-selling author and contributing editor to Fast Company Magazine. His marketing expertise is recognized worldwide for its depth and candor. In Purple Cow he shows business-minded individuals how the principle of the Purple Cow works. It is built around the premise that consumers have seen enough brown cows and they are tired of the same old, same old. But put a purple cow in front of them and they are eager to learn more.

This title is part of (or scheduled to be part of) the following subscriptions:

RBdigital Audio Adult Subscription
RBdigital Unlimited Access Audio Subscription
RBdigital Audio Adult Academic Library Subscription
RBdigital Audio Curriculum for Higher Education - Platinum Collection
RBdigital Unlimited Canada Audio Subscription
RBdigital Corporate Business and Wellness Collection

All formats/editions

Author(s): Seth Godin
Narrator(s): Seth Godin
Product Number CA184
Released: Nov 19, 2009
Business Term: Purchase
ISBN: #9781440766855

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