Purple Cow

Transform Your Business by Being Remarkable
eAudio - unabridged
Audio (2.97 hours)
Product Number: Z01311
Released: Mar 28, 2011
Business Term: Purchase
ISBN: #9781456112875
Narrator/s: Seth Godin
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Seth Godin is a best-selling author and contributing editor to Fast Company Magazine. His marketing expertise is recognized worldwide for its depth and candor. In Purple Cow he shows business-minded individuals how the principle of the Purple Cow works. It is built around the premise that consumers have seen enough brown cows and they are tired of the same old, same old. But put a purple cow in front of them and they are eager to learn more.


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Purple Cow
Product Number: BX00005274
Product Number:CA184
Product Number:Z01311

This title is part of (or scheduled to be part of) the following subscriptions:

RBdigital Audio - Pub Library - Adult Bestseller Collection
RBdigital Unlimited Audio - Pub Library - US Collection
Recorded Books Unlimited Access Collection
RBdigital Unlimited Audio - Higher Ed - Curriculum - Platinum Collection
RBdigital Audio - Adult Academic Library Collection
RBdigital Unlimited Audio - Pub Library - Canada Collection
RBdigital Unlimited Audio - Healthcare - Adult Collection
RBdigital Unlimited Audio - Corporate Core Collection
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All formats/editions

Author(s): Seth Godin
Narrator(s): Seth Godin
Product Number CA184
Released: Nov 19, 2009
Business Term: Purchase
ISBN: #9781440766855