Seize the moment, advance your cause and lead the way.
In today's world, speeches play an essential, unifying and sometimes provocative role. In business, government, administration and media, a leader's speech sets the tone for other communications. Whether you are the CEO, a professional speechwriter or the person nominated to draft the leader's speech, you have an opportunity to create change, offer stability, inspire, deflect criticism, or reassure stakeholders.
So what makes a good speech? What should be included, excluded, how do you frame it, who are you talking to? And how should it be delivered?
Using examples from history, literature and from her own personal experience as a speechwriter in business, government and politics, Lucinda Holdforth writes a compelling analysis of celebratory, rallying and explanatory speeches delivered by leaders in business, government and civil life - sometimes in the most fraught circumstances. She provides a practical, in-depth manual for crafting a powerful, empowering speech, essential not only to communications professionals, but to any of us obliged to stand up and call our peers to attention.
A thoroughly readable and empowering book for leaders of today and tomorrow.
'This book is for all those who love words and the power they have to change lives. Leading Lines will be an indispensable tool for CEOs and speechwriters of every kind, it is also, quite simply, a cracking read, attractive to anyone who likes a good story' Tegan Bennett Daylight