Best-selling author Colson Whitehead has been a finalist for numerous prestigious honors, including the Pulitzer Prize. His works are lauded for their insight into the state of race in America. Here, a small Midwestern town is having an identity crisis-should they have a new techno-savvy name or a name honoring the freedmen who founded the town? Or is the current name just fine? They call in a professional naming consultant, famous for naming Apex bandages-guaranteed to match any skin color. But even he is losing his faith in monikers.
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by Colson Whitehead
by John Wilson
by Richard Powers
by Okey Ndibe
by James Rollins
by Arthur Phillips
"Peter Jay Fernandez brings a detached, ironic reading to Whitehead's existential consideration of identity in matters both trivial and deadly serious. Whitehead's unnamed protagonist is an African-American "nomenclature consultant." He names stuff, which, we are led to believe, is the first and most essential step in marketing. He has been hired to help a middle-American town come up with a new name for itself. Should the name reflect its history, the future some want to embrace, or the status quo? Whitehead's parable demonstrates the power of language to manipulate, soothe, and occasionally resonate. With wit and deft timing, Fernandez makes certain that the author's paradoxes are fully realized. M.O. (c) AudioFile 2007, Portland, Maine"
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