Marketing Lessons from the Grateful Dead

What Every Business Can Learn from the Most Iconic Band in History
CD - unabridged
Audio (3 discs)
Product Number: CA313
Released: Jun 24, 2011
Business Term: Purchase
ISBN: #9781461814153
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Description

Marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan present a not-so-new business model perfected by one of the 20th-century's most influential bands. On their way to the top, the Grateful Dead broke every rule in the music industry and cultivated an active community of fans in the process. Scott and Halligan show listeners how to use the same principles employed by the Grateful Dead to create lasting partnerships with fans and untold levels of success.

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Marketing Lessons from the Grateful Dead
Product Number: BX00030264
Product Number:Z08321
Product Number:CA313

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eAudio
x-large
Product Number Z08321
Released: Feb 01, 2014
Business Term: Purchase
ISBN: #9781490618296
eBook
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Product Number EB00061927
Released: Aug 19, 2013
Business Term: Purchase
Publisher: Wiley
ISBN: #9780470940846

Professional reviews

"Christina Shea's debut novel is the story of 5-year-old Eva Farkas, who escapes from Nazi Hungary in a flour sack and is renamed Anca Balaj by her aunt and uncle, who want to cleanse the girl's memory of everything Hungarian. But Anca is not so easily dissuaded, and she eventually returns to her homeland to embrace her past. The story is compelling, and Barbara Rosenblat's performance is masterful. Rosenblat depicts Anca's strengths and insecurities using a voice that is so natural that the listener is drawn to Anca, who remains optimistic and inspiring. In addition, Rosenblat transitions seamlessly from one character to another, allowing Shea's powerful narrative to shine. D.J.S. Winner of AudioFile Earphones Award (c) AudioFile 2011, Portland, Maine"

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