An expert in the fields of customer satisfaction and retention, Fred Reichheld is the mastermind behind the Net Promoter concept. In this revised and updated edition of his best-seller The Ultimate Question, Reichheld and his colleague Rob Markey detail how business leaders have taken their principles and shifted the market paradigm for years to come. Listeners will learn how to become a Net Promoter and how to use Reichheld's tested techniques to draw customers in and keep them coming back for more.
You can find this title in the following lists:
Click the Download button to download a copy of the MARC file.
Enter your FTP details below to send the MARC export file via FTP.
by Scott K. Edinger, Laurie Sain
by Mike Kuczala
by Jason Vitug
by Tim Lewko
by Niraj Dawar
by Michael Schrage
by Keith Rollag
by David Livermore
by Jeffrey L. Sampler
by David Meerman Scott
by Bernd H. Schmitt, Glenn Van Zutphen
by Robert H. Frank
Sign up for our email newsletter