The Ultimate Question 2.0

How Net Promoter Companies Thrive in a Customer-Driven World
eAudio - unabridged
Audio (8.00 hours)
Product Number: Z04793
Released: Feb 01, 2012
Business Term: Purchase
ISBN: #9781464026553
Narrator/s: Walter Dixon
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An expert in the fields of customer satisfaction and retention, Fred Reichheld is the mastermind behind the Net Promoter concept. In this revised and updated edition of his best-seller The Ultimate Question, Reichheld and his colleague Rob Markey detail how business leaders have taken their principles and shifted the market paradigm for years to come. Listeners will learn how to become a Net Promoter and how to use Reichheld's tested techniques to draw customers in and keep them coming back for more.


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The Ultimate Question 2.0
Product Number: BX00008530
Product Number:Z04793
Product Number:CA0063

This title is part of (or scheduled to be part of) the following subscriptions:

RBdigital Unlimited Audio - Pub Library - US Collection
RBdigital Audio - Pub Library - Adult Bestseller Collection
Recorded Books Unlimited Access Collection
RBdigital Unlimited Audio - Corporate Core Collection
RBdigital Unlimited Audio - Pub Library - Canada Collection
RBdigital Unlimited Audio - Higher Ed - Curriculum - Platinum Collection
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All formats/editions

Narrator(s): Walter Dixon
Product Number CA0063
Released: Feb 28, 2012
Business Term: Purchase
ISBN: #9781464026546