They Ask, You Answer

A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer, 2018 Edition
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Author(s): Marcus Sheridan
Original Publish Date: Jul 01, 2017
eAudio - unabridged
Audio (6.33 hours)
Product Number: Z100137195
Released: Feb 22, 2018
Business Term: Purchase
ISBN: #9781469006864
Narrator/s: Paul Boehmer
Publisher: Gildan Media, Inc
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Description

They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Regardless of your budget, you are almost certainly overspending on television, radio, and print ads, yet neglecting the number-one resource you have at your disposal: the Internet. Content marketing is no longer about keyword-stuffing and link-building; in fact, using those tactics today gets your page shuffled to the bottom of the heap. Quality content is the key to success, and you already have the ingredients in-house. This book shows you how to structure an effective content strategy using the same proven principles that have revolutionized marketing for all types of businesses, across industries. Author Marcus Sheridan's pool company struggled after the housing collapse; today, they're one of the largest pool installers in the U.S., turning away millions of dollars in business they simply cannot accommodate every year. How did he manage it? He answered questions. This audiobook shows you how Marcus's strategy can work for your business, and how to use your keyboard to bring customers through the door.

This title is part of (or scheduled to be part of) the following subscriptions:

RBdigital Unlimited Audio - Corporate Core Collection
RBdigital Unlimited Audio - Pub Library - US Collection
RBdigital Unlimited Audio - Higher Ed - Curriculum - Silver Collection
RBdigital Unlimited Audio - Pub Library - Canada Collection
RBdigital Unlimited Audio - Higher Ed - Curriculum - Platinum Collection
RBdigital Unlimited Audio - Higher Ed - Curriculum - Gold Collection

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