The Third Screen

The Ultimate Guide to Mobile Marketing
eAudio - unabridged
Audio (9.02 hours)
Product Number: Z100137253
Released: Feb 22, 2018
Business Term: Purchase
ISBN: #9781469008202
Narrator/s: John Chancer
Publisher: Gildan Media, Inc
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With the "first screen"-the television-companies sent ads directly into consumers' living rooms, reaching millions with one campaign. The "second screen"-the personal computer-increased interaction between companies and consumers and allowed for immediate customer feedback. Now, the "third screen"-the mobile device- changed the game in an even more revolutionary way. The Third Screen: The Ultimate Guide to Mobile Marketing defines the implications, strategies, and tactics used to thrive in business during the mobile revolution. This revised, updated audiobook links technological developments to behavioral changes, reveals the unexpected forces of the changes in mobile, and equips marketers and businesses for the future.

Author(s): Chuck Martin
Original Publish Date: Oct 20, 2017

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