Capture the Mindshare and the Market Share Will Follow

The Art and Science of Building Brands
eAudio - unabridged
Audio
Product Number: Z100155747
Released: Oct 08, 2019
Business Term: Purchase
ISBN: #9781469025933
Narrator/s: Libby Gill
Publisher: Gildan Media, Inc
Please log in to view pricing

Description

Capture the Mindshare and the Market Share Will Follow reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and respect. Author Libby Gill helps businesses define and articulate their unique brand promise by exploring case studies and client success stories to help readers master the Six Core Mindshare Methods, including concepts to Clarify, Commit, Collaborate, Connect, Communicate, and Contribute. Readers will see their relationships deepen, opportunities expand, and careers flourish as they learn to differentiate themselves in a competitive environment by promising and delivering massive value.

x-large
Author(s): Libby Gill
Original Publish Date: Aug 06, 2013

All formats/editions

CD
x-large
Author(s): Libby Gill
Narrator(s): Libby Gill
Product Number CA0142
Released: Mar 26, 2014
Business Term: Purchase
ISBN: #9781490604947
eAudio
x-large
Author(s): Libby Gill
Narrator(s): Libby Gill
Product Number Z07765
Released: Mar 01, 2014
Business Term: Purchase
ISBN: #9781490605067

Sign up for our email newsletter