Customer Centricity

Focus on the Right Customers for Strategic Advantage
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Author(s): Peter Fader
Original Publish Date: Sep 01, 2013
eAudio - unabridged
Audio (2.60 hours)
Product Number: Z100102481
Released: Oct 13, 2015
Business Term: Purchase
ISBN: #9781469027623
Narrator/s: Patrick Lawlor
Publisher: Gildan Media, Inc
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Description

Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customers…and then there is pretty much everybody else. Upending some of our most fundamental beliefs, renowned behavioral data expert Peter Fader, Co-Director of The Wharton Customer Analytics Initiative, helps businesses radically rethink how they relate to customers. He provides insights to help you revamp your performance metrics, product development, customer relationship management and organization in order to make sure you focus directly on the needs of your most valuable customers and increase profits for the long term. Gildan Media is proud to bring you another Wharton Digital Press Audiobook. These notable audiobooks contain the essential tools that can be applied to every facet of your career.

This title is part of (or scheduled to be part of) the following subscriptions:

RBdigital Unlimited Audio - Pub Library - US Collection
RBdigital Unlimited Audio - Pub Library - Canada Collection
RBdigital Unlimited Audio - Higher Ed - Curriculum - Platinum Collection
RBdigital Unlimited Audio - Corporate Core Collection
RBdigital Unlimited Audio - Higher Ed - Curriculum - Gold Collection

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