The Automatic Customer

Creating a Subscription Business in Any Industry
eAudio - unabridged
Audio (5.25 hours)
Product Number: Z100102604
Released: Oct 13, 2015
Business Term: Purchase
ISBN: #9781469031361
Narrator/s: Don Hagen
Publisher: Gildan Media, Inc
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Description

The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret-no matter what industry you're in-is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before. Far beyond Spotify, Netflix, and New York Times subscriptions, you can sign up for weekly or monthly supplies of everything from groceries (AmazonFresh) to cosmetics (Birchbox) to razor blades (Dollar Shave Club). According to John Warrillow, this emerging subscription economy offers huge opportunities to companies that know how to turn customers into subscribers. Automatic customers are the key to increasing cash flow, igniting growth, and boosting the value of your company. Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 percent of sales growth, The Automatic Customer will be your secret weapon.

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Author(s): John Warrillow
Original Publish Date: Mar 01, 2015

This title is part of (or scheduled to be part of) the following subscriptions:

RBdigital Unlimited Access Audio Subscription - GildanMedia titles
RBdigital Audio Pay Per Circ Subscription - GildanMedia titles

All formats/editions

eBook
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Author(s): John Warrillow
Product Number EB00460499
Released: Feb 05, 2015
Business Term: 2 Year
Publisher: Portfolio
ISBN: #9780698176331

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