Twitter for Good

Change the World One Tweet at a Time
eAudio - unabridged
Audio (5.07 hours)
Product Number: Z100115654
Released: Mar 01, 2016
Business Term: Purchase
ISBN: #9781469032412
Narrator/s: Karen Saltus
Publisher: Gildan Media, Inc
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"Claire's work teaches you to use Twitter for the good you work so hard to achieve."-From the Foreword by Biz Stone As recent events in Japan, the Middle East, and Haiti have shown, Twitter offers a unique platform to connect individuals and influence change in ways that were unthinkable only a short time ago. Twitter for Good is a groundbreaking book that contains the most effective tactics for tapping into the power of Twitter as a real-time information network. Claire DIaz-Ortiz, Twitter's head of corporate social innovation and philanthropy, shares the same strategies she offers to organizations around the world. In her time at Twitter, DIaz-Ortiz has worked with such forward-thinking organizations as Nike, Pepsi, the United Nations, the American Red Cross, charity:water, Room to Read, Partners in Health, the Skoll Foundation, National Wildlife Federation, Kiva, and many, many more. Filled with dynamic, global examples, Twitter for Good shows how the world's top organizations use the power of Twitter to make a difference. Through DIaz-Ortiz's T.W.E.E.T. model, which she developed to teach organizations how to excel on Twitter, she lays out the exact framework she teaches around the world. Step by step, DIaz-Ortiz walks you through a proven process, showing you: Why your organization needs a dedicated Twitter strategy The 5-step process that delivers results Best practices for using Twitter to catapult your organization's mission With more than 200 million users world wide, Twitter has established itself as a dynamic force, one that every business and nonprofit organization must understand how to use effectively.

Author(s): Claire Diaz-Ortiz
Original Publish Date: Dec 23, 2011

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All formats/editions

Author(s): Claire Diaz-Ortiz
Product Number EB00058727
Released: Aug 19, 2013
Business Term: Purchase
Publisher: Jossey-Bass
ISBN: #9781118120859

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