Design Like Apple

Seven Principles For Creating Insanely Great Products, Services, and Experiences
eAudio - unabridged
Audio (4.62 hours)
Product Number: Z100053890
Released: Jun 20, 2013
Business Term: Purchase
ISBN: #9781469056296
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Description

From his earliest days at Apple, Steve Jobs set the standard that all products should be "insanely great." Apple sees design as a tool for creating beautiful experiences that surprise and delight, but also convey a point of view down to the smallest detail-from the tactile feedback of a keyboard to the out-of-the-box experience of an iPhone package. This is no accident; the entire Apple organization is designed to give top priority to design considerations. Design Like Apple uncovers the lessons from Apple's singular approach to product creation, manufacturing, delivery, and customer experience. Learn how design can create a competitive advantage by delivering beauty, ingenuity, and charisma. Get guidance on how to nurture taste, talent, and a design culture at every level of your organization. Help your employees zoom out to view the big picture, see the relationships between objects and the space around them, and understand the product's context so that they can design a compelling and infinitely useful system for your customers. Gain the courage to relentlessly prototype. And finally, find your voice as a brand and a business. Bridging creativity and commerce, this audiobook will show you how to truly Design Like Apple.

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Author(s): John Edson
Original Publish Date: Jul 17, 2012

All formats/editions

CD
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Author(s): John Edson
Product Number CA0101
Released: Nov 19, 2012
Business Term: Purchase
ISBN: #9781470333751
eAudio
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Author(s): John Edson
Product Number Z05952
Released: Dec 01, 2012
Business Term: Purchase
ISBN: #9781470333768
eBook
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Author(s): John Edson
Product Number EB00063368
Released: Aug 19, 2013
Business Term: Purchase
Publisher: Wiley
ISBN: #9781118331767

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