The Art War for Small Business

Defeat the Competition and Dominate the Market with the Masterful Strategies of Sun Tzu
eAudio - unabridged
Audio (4.90 hours)
Product Number: Z100102772
Released: Oct 13, 2015
Business Term: Purchase
ISBN: #9781469059181
Narrator/s: Karen Saltus
Publisher: Gildan Media, Inc
Please log in to view pricing

Description

Sun Tzu's ancient The Art of War has inspired military, political, and business leaders across the world with its brilliant strategies for prevailing against opponents. At the core of this classic treatise is the message that sledgehammer approaches can backfire, and size alone does not guarantee wins. Strategy, positioning, planning, leadership-all play equally significant roles, making Sun Tzu's teachings perfect for small business owners and entrepreneurs entrenched in fierce competition for customers, market share, talent...?or their very survival. The Art of War for Small Business is the first book to apply Sun Tzu's wisdom to the small business arena. Featuring inspiring examples of entrepreneurial success, the book's 12 timeless lessons reveal how to: ? Choose the right ground for your battles ? Prepare without falling prey to paralysis ? Leverage strengths while overcoming limitations ? Strike competitors' weakest points and seize every opportunity ? Focus priorities and resources on conquering key challenges ? Go where the enemy is not ? Build and leverage strategic alliances Big companies may deploy overwhelming forces, but small companies can outsmart, outmaneuver, and outstrategize larger adversaries to capture crucial sectors, serve unmet needs, and emerge victorious.

x-large
Author(s): Becky Sheetz-Runkle
Original Publish Date: Jul 01, 2014

This title is part of (or scheduled to be part of) the following subscriptions:

RBdigital Unlimited Access Audio Subscription - GildanMedia titles
RBdigital Audio Pay Per Circ Subscription - GildanMedia titles

Sign up for our email newsletter