The Glitter Plan

How We Started Juicy Couture for $200 and Turned It into a Global Brand
eAudio - unabridged
Audio (5.97 hours)
Product Number: Z100102789
Released: Oct 13, 2015
Business Term: Purchase
ISBN: #9781469059600
Narrator/s: Rose Itzcovitz
Publisher: Gildan Media, Inc
Please log in to view pricing

Description

Part memoir, part business manual, and 100% juicy-the inside story of Juicy Couture, one of the most iconic brands of our times While working together at a Los Angeles boutique, Pamela Skaist-Levy and Gela Nash-Taylor became fast and furious friends over the impossibility of finding the perfect T-shirt. Following their vision of comfortable, fitted T-shirts, they set up shop in Gela's one-bedroom Hollywood apartment with $200 and one rule: Whatever they did, they both had to be obsessed by it. The best friends' project became Juicy Couture. Pam and Gela eventually sold their company to Liz Claiborne for $50 million, but not before they created a whole new genre of casual clothing that came to define California cool. Pamela and Gela built an empire from the ground up, using themselves as models to build their patterns and placing their merchandise by storming into stores and handing out samples. They balanced careful growth with innovative tactics-sending Madonna a tracksuit with her nickname, Madge, embroidered on it-and created a unique, bold, and unconventional business plan that was all their own: the Glitter Plan. Now, Pam and Gela reveal the secrets of Juicy's success: how they learned to find and stick with the right colleagues and trust their instincts when it became time to move on to their next project. They also share their missteps and hilarious lessons learned-like the time robbers stole one thousand pairs of maternity shortalls, which the partners took as the first sign to get out of the maternity clothing business. Told in the bright, cheery voice that defines Juicy style even today, The Glitter Plan shows readers how to transform passion and ideas into business success. Aspiring designers, Juicy fans, and business readers of all stripes will be enthralled by the story of spirit and savvy behind Pam and Gela's multimillion-dollar fashion empire.

x-large
Original Publish Date: Jul 01, 2014

This title is part of (or scheduled to be part of) the following subscriptions:

RBdigital Unlimited Access Audio Subscription - GildanMedia titles

All formats/editions

eBook
x-large
Product Number EB00380420
Released: Jun 05, 2014
Business Term: 2 Year
Publisher: Avery
ISBN: #9780698156975

Sign up for our email newsletter