Persuasion Equation

The Subtle Science of Getting Your Way
eAudio - unabridged
Audio (7.18 hours)
Product Number: Z100137404
Released: Feb 22, 2018
Business Term: Purchase
ISBN: #9781469061733
Publisher: Gildan Media, Inc
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How do you get people to see things your way? Whether you're trying to secure a promotion, make a sale, or rally support for a new idea, the ability to persuade those around you is absolutely essential to success. Merging research and real-world application, this insightful guide reveals what really drives decisions and introduces readers to the persuasion equation-a powerful combination of factors proven to speed agreement. Readers will discover the surprising reasons people say "yes" and learn how to: Radiate an aura of expertise - Win trust and leverage credibility - Build a business case that appeals to both heart and mind - Adapt for personality, gender, and generational differences - Use language strategically - Perfect the five-step persuasion process - Generate group buy-in - Master organizational politics - And more From crafting compelling emails to convincing a colleague to nailing the big presentation, Persuasion Equation is your personal recipe for success.

Author(s): Mark Rodgers
Original Publish Date: Jun 01, 2015

This title is part of (or scheduled to be part of) the following subscriptions:

RBdigital Unlimited Access Audio Subscription
RBdigital Corporate Business and Wellness Collection
RBdigital Unlimited Canada Audio Subscription
RBdigital Audio Curriculum for Higher Education - Platinum Collection
RBdigital Audio Curriculum for Higher Education - Gold Collection

All formats/editions

Author(s): Mark Rodgers
Narrator(s): Don Hagen
Product Number DD18120
Released: Jul 14, 2015
Business Term: Purchase
ISBN: #9781469061603
Author(s): Mark Rodgers
Product Number EB00723644
Released: Apr 15, 2018
Business Term: 26 Circ
Publisher: AMACOM
ISBN: #9780814434185

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