Green Giants

How Smart Companies Turn Sustainability into Billion-Dollar Businesses
Author(s): E. Freya Williams
Original Publish Date: Aug 01, 2015
eAudio - unabridged
Audio (7.10 hours)
Product Number: Z100102885
Released: Oct 13, 2015
Business Term: Purchase
ISBN: #9781469062297
Narrator/s: Kelly Bourquin
Publisher: Gildan Media, Inc
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What do Brazil's top beauty brand, America's second-fastest-growing restaurant chain, and the world's third bestselling car have in common? They are shattering the myth that acting sustainably and building a billion-dollar business are mutually exclusive. Green Giants examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsible for their success, including: iconoclastic leadership fueled by deep conviction and a rebellious streak; disruptive innovation that uses sustain ability to spur the development of radically better products and services; a higher purpose that ignites the company - when the mission leads, profits follow. Mainstream Appeal with positioning and packaging stripped of the crunchy cliches that alienate the average customer. This new breed of billion-dollar businesses proves it's possible to achieve enormous success while implementing sustainable principles that help consumers live better lives. Ranging fromstart-ups to business lines incubated within major multi nationals, these companies collectively represent over $60 billion in revenue. What's more - many command wider profit mar gins and are growing faster than their conventional counterparts. Packed with eye-opening research, exclusive interviews, and enlightening examples from Chipotle, Toyota, Unilever, Tesla, General Electric, and more, Green Giants serves as a blueprint for sustain able success that anyone can follow.

This title is part of (or scheduled to be part of) the following subscriptions:

RBdigital Unlimited Audio - Pub Library - US Collection
RBdigital Unlimited Audio - Higher Ed - Curriculum - Platinum Collection
RBdigital Unlimited Audio - Pub Library - Canada Collection
RBdigital Unlimited Audio - Higher Ed - Curriculum - Gold Collection
RBdigital Unlimited Audio - Corporate Core Collection

All formats/editions

Author(s): E. Freya Williams
Narrator(s): Kelly Bourquin
Product Number DD24444
Released: Apr 05, 2016
Business Term: Purchase
ISBN: #9781469095868
Author(s): E. Freya Williams
Product Number EB00723673
Released: Apr 15, 2018
Business Term: 26 Circ
Publisher: AMACOM
ISBN: #9780814436141

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