Get Scrappy

Smarter Digital Marketing for Businesses Big and Small
CD - unabridged
Audio (5 discs)
Product Number: DD29209
Released: Mar 07, 2017
Business Term: Purchase
ISBN: #9781469065861
Narrator/s: Nick Westergaard
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It's an exciting time to be in marketing: the internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses large and small. Yet it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master-all on a tighter budget than before. Don't get discouraged, get scrappy! Shattering the myth that only big brands can do big things, Get Scrappy will help you: demystify digital marketing in a way that makes sense for your business, do more with less, build a strong brand with something to say, find inspiration in unexpected places, create relevant and engaging content and promote it via Twitter, Facebook, and other channels, integrate strategy and message across touchpoints for a unified brand experience both online and off, spark dialogue with your community of customers, and measure what matters. The result is a reliable, repeatable system for reinventing your marketing as marketing reinvents itself. Featuring frameworks, hacks, tips, idea starters, and more, Get Scrappy is the map you need to take your marketing from good to great.

All formats/editions

Author(s): Nick Westergaard
Product Number Z100117487
Released: May 31, 2016
Business Term: Purchase
Publisher: Gildan Media, Inc
ISBN: #9781469004600
Author(s): Nick Westergaard
Product Number EB00723721
Released: Apr 15, 2018
Business Term: 26 Circ
Publisher: AMACOM
ISBN: #9780814437322

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