There's a reason they call it a convenience store- because it's convenient! When you have to pick up a gallon of milk, would you rather stop by a large supermarket or a 7-Eleven? Customers who shop at convenience stores know the selection is smaller and the prices are often higher . . . yet they still come in droves because of the ease of purchase.
What about the minibar in your hotel room? That's convenient too . . . but the convenience comes at a cost. Did you ever stop to think that the same $5.00 can of Coca-Cola in the hotel's mini-fridge can be bought down the hall from the vending machine for just $1.25? Yet even with that can of Coke being four times more expensive, hotels are restocking minibars every day.
Customers will pay for convenience. And they'll choose to do more business over time with the people and companies that make their lives more convenient.
This book shows you how to leverage convenience as a powerful way to differentiate yourself from your competition. You'll learn six compelling strategies, supported by numerous examples and case studies that will fuel your plan to create a focus on convenience for your customers.
This title is part of (or scheduled to be part of) the following subscriptions:
Click the Download button to download a copy of the MARC file.
Enter your FTP details below to send the MARC export file via FTP.
by Shep Hyken
by Clifford Siskin
by Dennis J. Cohen, Robert J. Graham
by James G. Webster
by Tom Hodgkinson
by Jonathan Sposato
by Arve Peder Overland
by Jeremie Kubicek, Steve Cockram
by Colin Price, Sharon Toye
by Nick Mehta, Dan Steinman, Lincoln Murphy
by Max Muller
by Geoff Tuff, Steven Goldbach
Sign up for our email newsletter