Crack the Funding Code

How Investors Think and What They Need to Hear to Fund Your Startup
Author(s): Judy Robinett
Original Publish Date: Feb 26, 2019
eAudio - unabridged
Audio (8.42 hours)
Product Number: Z100148409
Released: Feb 26, 2019
Business Term: Purchase
ISBN: #9781469070858
Narrator/s: Laural Merlington
Publisher: Gildan Media, Inc
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Lack of funding is one of the biggest reasons small businesses fail. In 2016 in the United States alone, more than thirty-one percent of small business owners reported that they could not access adequate capital, and the lack of capital prevented them from growing the business/expanding operations, increasing inventory, or financing increased sales. Most business owners believe that their only feasible funding options are (1) savings or personal credit, (2) friends and family or (3) bank loans. They may have heard about venture capitalists or angel investors, but they don't have enough information about what these investors do, what they can provide for a business, and on what terms. What's worse, entrepreneurs often don't know how to access the people who are looking to put their money into young companies with potential. Crack the Funding Code will show listeners how to find the money, create pitches that attract investors, and then structure fair, ethical deals that will bring them new sources of outside capital and invaluable professional advice. It will give listeners the broader perspective-how funding works, how investors think, and what they need to hear to put their money where your mouth is.

This title is part of (or scheduled to be part of) the following subscriptions:

RBdigital Unlimited Audio - Pub Library - US Collection
RBdigital Unlimited Audio - Pub Library - Canada Collection

All formats/editions

Author(s): Judy Robinett
Product Number EB00725242
Released: Feb 05, 2019
Business Term: 26 Circ
Publisher: AMACOM
ISBN: #9780814439845

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