The Cult of the Customer

Create an Amazing Customer Experience That Turns Satisfied Customers Into Customer Evangelists
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Author(s): Shep Hyken
Original Publish Date: Nov 20, 2018
eAudio - unabridged
Audio (6.23 hours)
Product Number: Z100143266
Released: Nov 20, 2018
Business Term: Purchase
ISBN: #9781469070926
Narrator/s: Tim Andres Pabon
Publisher: Gildan Media, Inc
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Description

In today's competitive business climate, you can't just satisfy your customers. You have to be better than that, giving them experiences that they won't forget. Author Shep Hyken has spent twenty-five years studying great companies and the evangelists they create. In The Cult of the Customer, Hyken shows how to design a strategy that leads both customers and employees through five distinct cultural phases-from "uncertainty" to "amazement." By presenting dozens of case studies that show how great companies made this journey, Hyken identifies the critical internal and external changes that allowed them to build a "Cult of the Customer"-and shows how you can do it too. Hyken's message is both powerful and timely: the happier your customers and employees are, the more successful your company will be. The Cult of the Customer is your guide to creating a customer-focused culture that turns satisfied customers into customer evangelists.

This title is part of (or scheduled to be part of) the following subscriptions:

RBdigital Unlimited Audio - Pub Library - US Collection
RBdigital Unlimited Audio - Pub Library - Canada Collection
RBdigital Unlimited Audio - Higher Ed - Curriculum - Silver Collection
RBdigital Unlimited Audio - Corporate Core Collection
RBdigital Unlimited Audio - Higher Ed - Curriculum - Platinum Collection
RBdigital Unlimited Audio - Higher Ed - Curriculum - Gold Collection

All formats/editions

CD
x-large
Author(s): Shep Hyken
Narrator(s): Tim Andres Pabon
Product Number DD41382
Released: Oct 02, 2018
Business Term: Purchase
Publisher: Gildan Media
ISBN: #9781469071022

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