The Forgotten Foundations of Fundraising

Practical Advice and Contrarian Wisdom for Nonprofit Leaders
eAudio - unabridged
Audio (6.83 hours)
Product Number: Z100150038
Released: Apr 23, 2019
Business Term: Purchase
ISBN: #9781469072487
Narrator/s: Steve Menasche
Publisher: Gildan Media, Inc
Please log in to view pricing


In The Forgotten Foundations of Fundraising, Jeremy Beer and Jeffrey Cain, cofounders of American Philanthropic, a leading consulting firm for nonprofit organizations, offer practical lessons and unconventional wisdom for both nonprofit leaders and novices in the art and science of raising money. Drawing upon a wealth of experience, deploying an army of anecdotes, and using eye-opening American Philanthropic survey data, the authors provide a brisk, irreverent, and supremely useful introduction to fundraising for charities and nonprofits. The book explains the hows and whys of a variety of fundraising techniques, from direct mail to planned giving programs. It explores the benefits and pitfalls of prospect research, the keys to donor retention, and the essential elements of a healthy nonprofit culture. It gives insightful advice on making personal meetings count, soliciting foundations, and training young fundraisers. And it does so with sprightly prose and sharp observations. You'll never listen to another fundraising book quite like this one.

Original Publish Date: Apr 23, 2019

All formats/editions

Product Number EB00756441
Released: Mar 22, 2019
Business Term: Purchase
Publisher: Wiley
ISBN: #9781119546474

Sign up for our email newsletter