Real-time conversations turn leads into customers Conversational Marketing is the definitive guide to generating better leads and closing more sales. Traditional sales and marketing methods have failed to keep pace with the way modern, internet-savvy consumers purchase goods and services. Modern messaging apps, which allow for real-time conversations and instant feedback, have transformed the way we interact in our personal and professional lives, yet most businesses still rely on twentieth-century technology to communicate with twenty-first-century customers. Online forms, email inquiries, and follow-up sales calls don't provide the immediacy that modern consumers expect. Conversational marketing and sales are part of a new methodology centered around real-time, one-on-one conversations with customers via chatbots and messaging. By allowing your business to communicate with customers in real time-when it's most convenient for them-conversational marketing improves the customer experience, generates more leads, and helps you convert more leads into customers. Conversational Marketing pioneers David Cancel and Dave Gerhardt explain how to merge inbound and outbound tactics into a more productive dialog with customers and integrate conversational marketing techniques into your existing sales and marketing workflow.
This title is part of (or scheduled to be part of) the following subscriptions:
Click the Download button to download a copy of the MARC file.
Enter your FTP details below to send the MARC export file via FTP.
by Troy Amdahl, Dave Braun
by John A. Nagl
by Gabe Hudson
by Carolyn Brown
by J.T. Nicholas
by Patrick Donovan
by Dusty Richards
by Todd Hewlin, Scott A. Snyder
by Thomas H. Cook
by J.A. Johnstone
by Ralph Cotton
by Stephen R. Swinburne
Sign up for our email newsletter