Buyer Personas

How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business
eAudio - unabridged
Audio (7.03 hours)
Product Number: Z100154414
Released: Nov 12, 2019
Business Term: Purchase
ISBN: #9781469076843
Narrator/s: Pam Ward
Publisher: Gildan Media, Inc
Please log in to view pricing


Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution through the channels that earn buyers' trust. Rather than relying on generic data or guesswork to determine what the buyer wants, the buyer persona approach allows companies to ask the buyer directly and obtain more precise guidance. Buyer personas are composite pictures of the people who buy solutions, services or products, crafted through a unique type of interview with the people the marketer wants to influence. This book provides step-by-step guidance toward implementing the buyer persona approach, with the advice of an internationally-respected expert. Listen to this book to learn who buys what, and why; understand your buyer's goals and how you can address them; tailor your marketing activities to your buyer's expectations; and see the purchase through the customer's eyes.

Author(s): Adele Revella
Original Publish Date: Nov 12, 2019

This title is part of (or scheduled to be part of) the following subscriptions:

All formats/editions

Author(s): Adele Revella
Product Number EB00612020
Released: Jun 05, 2015
Business Term: Purchase
Publisher: Wiley
ISBN: #9781118961667

Sign up for our email newsletter