Customer CEO

How to Profit from the Power of Your Customers
eAudio - unabridged
Audio (6.27 hours)
Product Number: Z100102929
Released: Oct 13, 2015
Business Term: Purchase
ISBN: #9781469089089
Narrator/s: Dana Hickox
Publisher: Gildan Media, Inc
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Description

Most companies still operate as if they control their customers. But, in today's market, it's really the other way around. Customer CEO confronts the new market reality that customers choose which companies to do business with completely on their own terms. This effectively inverts the power, control, and direction of decision-making; to survive in this new landscape, organizations must quickly adapt. Author Chuck Wall explores the nine powers customer possess - including "the power of me," "the power of the heart," and "the power of rebellion" - and how companies can profit by understanding the power of their customers. Based on more than a decade of firsthand experience and over 100,000 customer interviews, Customer CEO provides every size company with a roadmap of fresh ideas and easy to use tools, while exploring three-dozen companies that embrace the power of their customers. By listening to this audiobook, every leader can transform their business into a Customer CEO company. Gildan Media and Bibliomotion are proud to bring you another Bibliomotion Audiobook. Featuring exceptional content for today's listener, these notable audiobooks contain the essential tools that can be applied to every facet of your life.

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Author(s): Chuck Wall
Original Publish Date: Jan 01, 2014

This title is part of (or scheduled to be part of) the following subscriptions:

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