Small Message, Big Impact

The Elevator Speech Effect
eAudio - unabridged
Audio (4.05 hours)
Product Number: Z100103022
Released: Oct 13, 2015
Business Term: Purchase
ISBN: #9781469090535
Narrator/s: Terri L. Sjodin
Publisher: Gildan Media, Inc
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Description

You're in the airport waiting for a flight when you spot the CEO of a company you've wanted to connect with for ages. He's also waiting for his flight. Your flight! Should you walk over? What would you say? We've all been there. An opportunity presents itself and you have one chance to share your important message. In this age of information overload, no business skill is more essential than being able to connect with others quickly, whether in a one-on-one meeting or in front of thousands of people. Acclaimed speaker and consultant Terri Sjodin defines an elevator speech as a brief presentation that introduces a product, service, or idea. Its purpose isn't to say everything about your topic-just to intrigue and inspire the listener to want to hear more. Her bestselling book is an entertaining, practical guide to making your message concise, compelling, and effective. She reveals, for instance, how to: - Build a convincing case using six of the most consistently effective arguments. - Incorporate unique illustrations to bring your message to life. - Speak in your own authentic voice; the art is in your delivery! In this newly updated edition, Sjodin offers her time-tested strategies and advice. Whatever your goal, you can learn to craft a fresh, brief, convincing message that generates tangible results.

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Author(s): Terri L. Sjodin
Original Publish Date: Aug 30, 2012

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eBook
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Author(s): Terri L. Sjodin
Product Number EB00396949
Released: Jun 05, 2014
Business Term: 2 Year
Publisher: Portfolio
ISBN: #9781101601471

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