Hello, My Name is Awesome

How to Create Brand Names That Stick
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Author(s): Alexandra Watkins
Original Publish Date: Oct 01, 2014
eAudio - unabridged
Audio (2.37 hours)
Product Number: Z100103091
Released: Oct 13, 2015
Business Term: Purchase
ISBN: #9781469092324
Narrator/s: Gina Sorell
Publisher: Gildan Media, Inc
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Description

Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone-even noncreative types-can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test-two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples-the good, the bad, and the “so bad she gave them an award.” Alexandra Watkins is not afraid to name names.

This title is part of (or scheduled to be part of) the following subscriptions:

RBdigital Unlimited Audio - Pub Library - US Collection
RBdigital Unlimited Audio - Pub Library - Canada Collection
RBdigital Unlimited Audio - Corporate Core Collection
RBdigital Unlimited Audio - Higher Ed - Curriculum - Platinum Collection
RBdigital Unlimited Audio - Higher Ed - Curriculum - Gold Collection

All formats/editions

CD
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Author(s): Alexandra Watkins
Narrator(s): Claire Buchignani
Product Number DD47115
Released: Oct 01, 2019
Business Term: Purchase
ISBN: #9781974977208
eBook
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Author(s): Alexandra Watkins
Product Number EB00773417
Released: Oct 15, 2019
Business Term: Purchase
ISBN: #9781523084890

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