Hello, My Name is Awesome

How to Create Brand Names That Stick
eAudio - unabridged
Audio (2.37 hours)
Product Number: Z100103091
Released: Oct 13, 2015
Business Term: Purchase
ISBN: #9781469092324
Narrator/s: Gina Sorell
Publisher: Gildan Media, Inc
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Description

Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone-even noncreative types-can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test-two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples-the good, the bad, and the "so bad she gave them an award." Alexandra Watkins is not afraid to name names.

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Author(s): Alexandra Watkins
Original Publish Date: Oct 01, 2014

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