Green Giants examines nine companies that are merging social responsibility with wild profitability-and reveals the factors responsible for their success. This new breed of businesses proves it's possible to achieve enormous success while implementing sustainable principles that help consumers live better lives. Ranging from start-ups to business lines incubated within major multinationals, these companies collectively represent over sixty billion dollars in revenue, and many command wider profit margins and are growing faster than their conventional counterparts. Packed with eye-opening research and exclusive interviews, Green Giants serves as a blueprint for sustainable success that anyone can follow.
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