Artificial Intelligence for Marketing

Practical Applications
eAudio - unabridged
Audio (11.18 hours)
Product Number: Z100137688
Released: Apr 24, 2018
Business Term: Purchase
ISBN: #9781469097572
Narrator/s: Gary Allan Poe
Publisher: Gildan Media, Inc
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Description

This book walks you through the "need-to-know" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way. Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you: - Speak intelligently about Artificial Intelligence and its advantages in marketing - Understand how marketers without a Data Science degree can make use of machine learning technology - Collaborate with data scientists as a subject matter expert to help develop focused-use applications - Help your company gain a competitive advantage by leveraging leading-edge technology in marketing Artificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategies-and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve.

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Author(s): Jim Sterne
Original Publish Date: Apr 24, 2018

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