Conversation Marketing

How to Be Relevant, Involve Your Customer, and Communicate by Speaking Human
eAudio - unabridged
Audio (4.88 hours)
Product Number: Z100142403
Released: Oct 09, 2018
Business Term: Purchase
ISBN: #9781469097695
Narrator/s: Austin Rising
Publisher: Gildan Media, Inc
Please log in to view pricing


Each of us sees more than 5,000 marketing messages every day. In such a crowded marketplace, brands are scrambling to find new ways to cut through the clutter to reach consumers. With such intense competition, it's critical to stand apart beyond service and price. Conversation Marketing will help you connect your brands, not just to the minds of your consumers, but to their hearts. Slick slogans and catchy ads may still work in some instances, but today's discerning consumers demand more. They want information and a reason to connect with a brand before they act. They want a conversation. Conversation Marketing gives you and your company the powerful tools and strategies now required, including: ● How to earn your audience's attention and provide value at every touch point ● How to tell a meaningful story ● How to give your customers agency in the conversation and accept that they're in charge ● How to listen, not sell Change your strategy and your tone and you can change your results. Applying the rules from Conversation Marketing will help brands become publishers, increase sales, and establish a lifelong connection with their customers.

Author(s): Kevin Lund
Original Publish Date: Oct 09, 2018

This title is part of (or scheduled to be part of) the following subscriptions:

RBdigital Unlimited Access Audio Subscription - GildanMedia titles
RBdigital Audio Pay Per Circ Subscription - GildanMedia titles

Sign up for our email newsletter