Always On

Digital Brand Strategy in a Big Data World
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Author(s): Arve Peder Overland
Original Publish Date: Aug 14, 2018
eAudio - unabridged
Audio (6.13 hours)
Product Number: Z100140729
Released: Aug 14, 2018
Business Term: Purchase
ISBN: #9781469098197
Narrator/s: Tim Andres Pabon
Publisher: Gildan Media, Inc
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Description

Where do powerful strategies come from? How do some companies develop strategies that enable them to outperform others regardless of the state of their industry or the economic climate? How does a company get the essentials to work in regard to the company's strategies, such as leadership buy-in and follow through on implementations and performance management, without being slow, rigid and check-box focused? These are some of the questions asked by Arve Peder Overland in Always On: Digital Brand Strategy in a Big Data World. Companies have different needs and live in vastly different environments. The internal structure of an organization and the market in which it competes is not going to adapt to a digital strategy process, it must find a process and methodology that works best for it. With big data emerging as a standard framework for decision making, digital strategy and governance have taken on increased importance. It's a given in today's online marketplace that you are perceived as being always on. Make sure your governance programmes for your systems and platforms keep it that way. Think fast, be agile, be ready-you're always on!

This title is part of (or scheduled to be part of) the following subscriptions:

RBdigital Unlimited Audio - Pub Library - US Collection
RBdigital Unlimited Audio - Higher Ed - Curriculum - Platinum Collection
RBdigital Unlimited Audio - Higher Ed - Curriculum - Silver Collection
RBdigital Unlimited Audio - Corporate Core Collection
RBdigital Unlimited Audio - Pub Library - Canada Collection
RBdigital Unlimited Audio - Higher Ed - Curriculum - Gold Collection

All formats/editions

CD
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Author(s): Arve Peder Overland
Narrator(s): Tim Andres Pabon
Product Number CA0618
Released: Jun 21, 2019
Business Term: Purchase
ISBN: #9781980043836
eAudio
x-large
Author(s): Arve Peder Overland
Narrator(s): Tim Andres Pabon
Product Number Z15621
Released: May 31, 2019
Business Term: Purchase
ISBN: #9781980043591

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