Reverse Innovation

Create Far From Home, Win Everywhere
CD - unabridged
Audio (7 discs)
Product Number: BN2532
Released: Nov 06, 2012
Business Term: Purchase
ISBN: #9781469220598
Narrator/s: Chris Trimble
Publisher: Brilliance Audio
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The gap between rich nations and emerging economies is closing. As a result, the global dynamics of innovation are changing. No longer will innovations traverse the globe in only one direction, from developed nations to developing ones. They will also flow in reverse. Authors Vijay Govindarajan and Chris Trimble of the Tuck School of Business at Dartmouth explain where, when, and why reverse innovation is on the rise, and why the implications are so profound - for nations, for companies, and for individuals. The authors focus in particular on a traditional pillar of rich-world economic vitality: successful and long-established multinational corporations. All are now seeking explosive growth in emerging economies, and all must learn new tricks in order to succeed. Reverse Innovation shows leaders and senior managers how to make innovation in emerging markets happen, and how such innovations can unlock opportunities throughout the world. The book highlights the tribulations and triumphs of some of the world's leading companies (including GE, Deere & Company, P&G, and PepsiCo), illustrating exactly what works and what does not. The new reality is that the future lies far from home. Whether you are a CEO, financier, strategist, marketer, scientist, engineer, national policymaker, or even a student forming your career aspirations, reverse innovation is a phenomenon you need to understand. This audiobook will help you do that.

Professional reviews

"The long-standing gap between wealthy nations and emerging ones is narrowing. This book examines two ideas: first, creating growth through the development of products and services in, and for, emerging markets and, second, making small changes to increase profits in mature markets. An expansion of a 2009 article in Harvard Business Review, the work is voiced by Phil Dubois, whose deep and robust baritone effectively relates the content. However, his occasional monotone can also make the material sound academic and somewhat pompous. Overall, the work makes a brave attempt to detail how we engage with and invest in the future--cautioning against long-standing corporate approaches. W.A.G. (c) AudioFile 2013, Portland, Maine"

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