Happy Customers Everywhere

How Your Business Can Profit from the Insights of Positive Psychology
eAudio - unabridged
Audio (6.67 hours)
Product Number: Z05752
Released: Sep 01, 2012
Business Term: Purchase
ISBN: #9781470322816
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Description

In Happy Customers Everywhere, Columbia Business School professor Bernd Schmitt combines his extensive business knowledge with the latest discoveries in positive psychology to create three unique approaches sure to turn casual buyers into devoted fans. Using these methods, marketers, brand managers, and entrepreneurs alike can harness and sustain immense customer goodwill.

This title is part of (or scheduled to be part of) the following subscriptions:

RBdigital Audio Adult Subscription
RBdigital Unlimited Access Audio Subscription
RBdigital Corporate Business and Wellness Collection
RBdigital Unlimited Canada Audio Subscription
RBdigital Audio Curriculum for Higher Education - Platinum Collection

All formats/editions

CD
x-large
Narrator(s): Walter Dixon
Product Number CA0085
Released: Sep 10, 2012
Business Term: Purchase
ISBN: #9781470322694
eBook
x-large
Product Number EB00477805
Released: Jul 28, 2014
Business Term: 2 Year
ISBN: #9781137000460

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