Public relations guru Fraser P. Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at Johnson & Johnson, reveal the secrets to reputation maintenance and crisis management in the new media world. A thorough exploration of PR dos and don' ts, Rethinking Reputation is based on extensive case studies of both near-penniless start-ups and multibillion-dollar corporations.
You can find this title in the following lists:
Click the Download button to download a copy of the MARC file.
Enter your FTP details below to send the MARC export file via FTP.
by John Mauldin
by Peter D. Schiff, John Downes
by Donald Dell, John Boswell
by Timothy P. Hubbard, Harry J. Paarsch
by John Mauldin, Jonathan Tepper
by Tom Butler-Bowdon
by David M. Darst
by James Montier
by Clifford Nass, Corina Yen
by Nassim Nicholas Taleb
by Richard Branson
Sign up for our email newsletter