Rethinking Reputation

How PR Trumps Marketing and Advertising in the New Media World
eAudio - unabridged
Audio (7.42 hours)
Product Number: Z06013
Released: Dec 01, 2012
Business Term: Purchase
ISBN: #9781470333980
Narrator/s: Sean Pratt
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Description

Public relations guru Fraser P. Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at Johnson & Johnson, reveal the secrets to reputation maintenance and crisis management in the new media world. A thorough exploration of PR dos and don' ts, Rethinking Reputation is based on extensive case studies of both near-penniless start-ups and multibillion-dollar corporations.

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Rethinking Reputation
Product Number: BX00005427
Product Number:CA0112
Product Number:Z06013

This title is part of (or scheduled to be part of) the following subscriptions:

RBdigital Audio Adult Subscription
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All formats/editions

CD
x-large
Narrator(s): Sean Pratt
Product Number CA0112
Released: Dec 03, 2012
Business Term: Purchase
ISBN: #9781470333973
eBook
x-large
Product Number EB00477828
Released: Jul 28, 2014
Business Term: 52 Circ / 730 Day
Publisher: St. Martin's Press
ISBN: #9781137092229

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