$10 Trillion Prize

Captivating the Newly Affluent in China and India
CD - unabridged
Audio (6 discs)
Product Number: CA0114
Released: Mar 28, 2013
Business Term: Purchase
ISBN: #9781470346737
Narrator/s: Sean Pratt
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Penned by best-selling author Michael J. Silverstein and his colleagues from the Boston Consulting Group, The $10 Trillion Prize provides a comprehensive examination of the value of middle-class consumers in China and India. By 2020, this group is expected to generate $10 trillion in annual revenue - far higher than that generated by consumers in the United States.

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Narrator(s): Sean Pratt
Product Number Z036418
Released: Mar 01, 2013
Business Term: Purchase
ISBN: #9781470346850

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