$10 Trillion Prize

Captivating the Newly Affluent in China and India
eAudio - unabridged
Audio (11.50 hours)
Product Number: Z036418
Released: Mar 01, 2013
Business Term: Purchase
ISBN: #9781470346850
Narrator/s: Sean Pratt
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Description

Penned by best-selling author Michael J. Silverstein and his colleagues from the Boston Consulting Group, The $10 Trillion Prize provides a comprehensive examination of the value of middle-class consumers in China and India. By 2020, this group is expected to generate $10 trillion in annual revenue - far higher than that generated by consumers in the United States.

This title is part of (or scheduled to be part of) the following subscriptions:

RBdigital Audio Adult Subscription
RBdigital for Higher Education - RB audio only
RBdigital Unlimited Access Audio Subscription - RB titles
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RBdigital Audio Higher Education Bundle - RB titles

All formats/editions

CD
x-large
Narrator(s): Sean Pratt
Product Number CA0114
Released: Mar 28, 2013
Business Term: Purchase
ISBN: #9781470346737

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