Best-selling author and business advisor Mark Goulston collaborates with social scientist and acclaimed executive coach John Ullmen in Real Influence. Using illuminating examples and anecdotes, the authors show how authentic communication, transparency and empathy are revolutionizing the seller-consumer relationship. This one-of-a-kind guide ties it all together with this simple sentiment: When you're upfront with your target audience, you create a win-win for everyone.
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