Best-selling author and marketing expert Kirk Kazanjian knows the importance of building brands, nurturing client relations, and forming partnerships. In Driving Loyalty, listeners go behind the scenes of Enterprise Holdings -- the parent company of Enterprise, Alamo, and National rental car companies -- to discover how attention to stakeholder relationships can be a key factor in success.
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by Kirk Kazanjian
by William Easterly
by Nathan Furr, Jeffrey Dyer
by Kevin Peraino
by H.W. Crocker, III
by Warren Bennis, Daniel Goleman, Ph.D., James O'Toole, Patricia Ward Biederman
by Bill Yenne
by Ian Bogost
by Cassandra Khaw
by Claudio Fernandez-Araoz
by Kenneth L. Fisher
by Karan Girotra, Serguei Netessine
"Narrating this sequel to the authorÕs 2007 book on Enterprise Rent-a-CarÕs phenomenal success, Jonathan Yen unfolds his syllables more slowly than in the typical business audio. ItÕs a feature of his performance that relaxes his message and provokes reflection without taking energy away from the authorÕs powerful ideas. With many references to EnterpriseÕs history and current practices, KazanjianÕs broad list of suggestions draws from the companyÕs many customer service initiatives, its relentless efforts to keep employees engaged, and many other aspects of the companyÕs success. The book is packed with one exciting idea after another, all easy to absorb because of YenÕs thoughtful reading. More than a strategy lesson, the audio is an inspiring story of how devotion to core principles can lead to outstanding results. T.W. © AudioFile 2014, Portland, Maine"
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