Driving Loyalty

Turning Every Customer and Employee Into a Raving Fan for Your Brand
eAudio - unabridged
Audio (8.72 hours)
Product Number: Z06786
Released: Jun 01, 2013
Business Term: Purchase
ISBN: #9781470365776
Narrator/s: Jonathan Yen
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Best-selling author and marketing expert Kirk Kazanjian knows the importance of building brands, nurturing client relations, and forming partnerships. In Driving Loyalty, listeners go behind the scenes of Enterprise Holdings -- the parent company of Enterprise, Alamo, and National rental car companies -- to discover how attention to stakeholder relationships can be a key factor in success.


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Driving Loyalty
Product Number: BX00024233
Product Number:Z06786
Product Number:CT0165

This title is part of (or scheduled to be part of) the following subscriptions:

RBdigital Unlimited Audio - Pub Library - US Collection
RBdigital Unlimited Audio - Pub Library - Canada Collection
RBdigital Unlimited Audio - Higher Ed - Curriculum - Platinum Collection
RBdigital Unlimited Audio - Corporate Core Collection
RBdigital Unlimited Audio for Higher Education
RBdigital Unlimited Audio - Healthcare - Adult Collection

All formats/editions

Author(s): Kirk Kazanjian
Narrator(s): Jonathan Yen
Product Number CT0165
Released: May 16, 2013
Business Term: Purchase
ISBN: #9781470365769

Professional reviews

"Narrating this sequel to the authorÕs 2007 book on Enterprise Rent-a-CarÕs phenomenal success, Jonathan Yen unfolds his syllables more slowly than in the typical business audio. ItÕs a feature of his performance that relaxes his message and provokes reflection without taking energy away from the authorÕs powerful ideas. With many references to EnterpriseÕs history and current practices, KazanjianÕs broad list of suggestions draws from the companyÕs many customer service initiatives, its relentless efforts to keep employees engaged, and many other aspects of the companyÕs success. The book is packed with one exciting idea after another, all easy to absorb because of YenÕs thoughtful reading. More than a strategy lesson, the audio is an inspiring story of how devotion to core principles can lead to outstanding results. T.W. © AudioFile 2014, Portland, Maine"

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