Guerrilla P.R. Wired

Waging a Successful Publicity Campaign Online, Offline, and Everywhere In-Between
CD - unabridged
Audio (7 discs)
Product Number: DD6854
Released: Jun 01, 2013
Business Term: Purchase
ISBN: #9781470887803
Narrator/s: Lloyd James
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Description

Guerilla P.R. Wired transports Michael Levine's legendary street-fighting P.R. tactics to the wide-open domain of the World Wide Web. Motivating, brilliant, and filled with invaluable strategies for getting maximum attention regardless of your budget, Guerrilla P.R. Wired will show you how to get noticed now and help you craft a message that is both powerful and profitable in today's fast-moving, wired world.

Bundle:

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Guerrilla P.R. Wired
Product Number: BX00042162
Product Number:Z100094438
Product Number:DD6854

All formats/editions

eAudio
x-large
Author(s): Michael Levine
Narrator(s): Lloyd James
Product Number Z100094438
Released: Jun 16, 2015
Business Term: Purchase
ISBN: #9781481599153

Professional reviews

"The author of a widely used public relations guide applies his supercharged marketing wisdom to the Web-based world. Public relations is about crafting the right message, getting it to the right audience, and making it energize people to get involved with your business. This work focuses on creating relationships in a Web context, where language is used differently and information channels are overloaded. Getting through is key, and Levine is a master at explaining what works and why. The author's personable tone makes this audio entertaining, and the large amount of advice here is specific and well supported with vivid examples. Businesses that depend on PR will benefit from all 13 hours of this timely lesson. T.W. (c) AudioFile 2003, Portland, Maine"

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