A Branded World

Adventures in Public Relations and the Creation of Superbrands
CD - unabridged
Audio (9 discs)
Product Number: DD6852
Released: Sep 01, 2013
Business Term: Purchase
ISBN: #9781470892074
Narrator/s: Lloyd James
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Branding is ultimately a way of differentiating your product from the competition. Whether you're selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer.But there's much more to effective branding than ubiquitous advertising and a memorable slogan. Public relations is becoming key to the entire strategy. PR is much more than just damage control for when something goes wrong; it's an effective way to communicate the story of your brand through media outlets that the public trusts.Filled with engaging stories and nuts-and-bolts tips, A Branded World shows marketers and brand managers how to tap into the power of PR to build stronger brands.

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Author(s): Michael Levine
Narrator(s): Lloyd James
Product Number Z100097056
Released: Jun 21, 2015
Business Term: Purchase
ISBN: #9781481599658