Product Number: EB00685449
Released: Sep 29, 2016
Business Term: Purchase
ISBN: #9781473645622
Publisher: Nicholas Brealey
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Available in paperback for the first time, this new updated and revised second edition of Consumerology: The Truth About Consumers and the Psychology of Shopping contains a new preface and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers; the ways in which we are manipulated into buying things we don't want; the ways in which we deceive ourselves; and the cutting edge behavioural science being used to change our habits to even more significant degrees.

Author(s): Philip Graves
Original Publish Date: Jan 24, 2013

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