Content is Currency

Author(s): Jon Wuebben
Original Publish Date: Dec 09, 2011
Product Number: EB00685450
Released: Sep 29, 2016
Business Term: 2 Year
ISBN: #9781473645639
Publisher: Nicholas Brealey
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New strategies in SEO and SMM to help grow your business In the digital age, content is no longer confined to the written page. It is spread across web and mobile, taking the form of podcasts, webinars, widgets, and blog posts. Powerful content tells the story of your product or business, but it means nothing if it's not written well, optimized for search and social media, and properly marketed. In Content is Currency, content strategist Jon Wuebben explains the fine art of content development by utilizing the latest Search Engine Optimization (SEO) and Social Media Marketing (SMM) techniques, and provides you with the tools and strategies you need to get your online content noticed. You will learn:- What types of content best suit your specific business, market, and industry- How key content tactics influence search engine rankings and sales conversion- How to leverage social media to connect with your target market- How to merge the many elements of your webs presence.Don't lose your target audience to the millions of online search results, or allow them to click away because your content doesn't engage. Let Content is Currency teach you the techniques to get your content onto the screens and into the minds of B2B and B2C viewers everywhere.

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