Modern-Day Vikings

Product Number: EB00685508
Released: Sep 29, 2016
Business Term: 2 Year
ISBN: #9781473646223
Publisher: Nicholas Brealey
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Description

Modern-Day Vikings provides a window into what one world traveler called the most American of European countries: Sweden. Yet, surface similarities between the two nations conceal essential differences. Christina Robinowitz and Lisa Werner Carr provide insights and strategies for successful interactions with Swedes, whether business or social. True to its title, Modern-Day Vikings traces some of Sweden?s most ingrained cultural traits back to its Viking heritage: self-sufficiency, fairness, egalitarianism and democracy. The authors also examine Sweden?s famous ?cradle-to-grave? social model and explore the values underlying modern Swedish culture, such as lagom (moderation), the law of Jante (personal modesty), communication styles and business practices.

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Original Publish Date: Jan 11, 2011

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