The Innovation Zone

Product Number: EB00685550
Released: Sep 29, 2016
Business Term: Purchase
ISBN: #9781473652798
Publisher: Nicholas Brealey
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Innovation has become a mantra for organizations facing unprecedented market pressures and worldwide competition. But can it be taught or developed as a core competency? Are there rules for turning great ideas into breakthrough innovations that alter behavior and culture, change the company-customer relationship, and carve out a path to global business success? Profiling dozens of today's most innovative organizations, The Innovation Zone delivers a new playbook for creating a structured business model of innovation that focuses on process, not products, to generate sustainable value and competitive dominance.

Original Publish Date: Jan 11, 2011

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